Four Phases of Customer Life Cycle

on Saturday, December 26, 2015



There are four phases to the Customer Life Cycle.
The four phases includes


  • Marketing
  • Customer Acquisition
  • Relationship Management
  • Loss/Churn




 

A CRM system integrates all four phases of the customer life cycle into three major processes. These processes are solicitation, lead-tracking, and relationship management. The diagram above depicts the four phases and the three major processes.  It shows the flow of phases and what each phase means.