There are four phases to the Customer
Life Cycle.
The four phases includes
The four phases includes
- Marketing
- Customer Acquisition
- Relationship Management
- Loss/Churn
A CRM
system integrates all four phases of the customer life cycle into three major
processes. These processes are solicitation, lead-tracking, and
relationship management. The diagram above depicts the four phases and the
three major processes. It shows the flow of phases and what each phase
means.
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