Oracle
Customer Data Hub provides a comprehensive set of services, utilities and applications to create
and maintain a trusted master customer
identity across the enterprise
It
consolidates customer data from heterogeneous
systems into a central location and establishing enterprise-wide data
quality and integrity at the lowest possible cost. Utilizing comprehensive integration services, the
master customer identity created and maintained within the Hub is shared in
real-time with operational and analytical systems so that all channels and
lines of business operate in a consistent, well-informed manner, thereby
improving customer satisfaction and loyalty.
Customer Hub also known as Siebel
Universal Customer Master or Siebel UCM) is Oracle’s lead Customer Data
integration (CDI) solution.
The Oracle
Customer Hub(OCH) data model is an enhanced version of the Siebel Party model
(as used in Siebel CRM).
OCH
comprehensive functionality enables an enterprise to manage customer data over the
full customer lifecycle.
- Capturing Customer Data
- Standardization
- Correction of name and Addresses
- Identification and merging of duplicate records
- Enrichment if customer profile
- Enforcement of compliance and risk policies
- Distribution of Single Source of Truth.
- Trusted Customer Data is held in a central MDM schema
- Consolidation services manage the movement of master data into the central store.
- Cleansing services deduplicate, standardize and augment the master data.
- Governance services control access, retrieval, privacy, audit and Change management rules.
- Sharing services include integration, web services, event propagation and global standards based synchronization.
These pillars utilize generic services from the MDM Foundation layer
them with business entity specific services and vertical extensions.
Oracle has provided Web Services Interface to access the customer hub ,
as well as provide few Pre-build Integration with operation application
using AIA(Application Integration Architecture).
